CBS News is revamping its morning show again.
On Tuesday, the company announced that its daily morning news series, formerly known as “CBS This Morning” will be reimagined as “CBS Mornings” starting Sept. 7.
With the new name also comes new digs.
The production has relocated from its longtime studio on West 57th Street to a new, state-of-the-art studio in Times Square — directly across the street from ABC’s “Good Morning America.”
In the space previously occupied by MTV’s “Total Request Live,” three-time Emmy Award winner Gayle King will hold court with Tony Dokoupil and the show’s newest member of the team, former NFL wide receiver Nate Burleson (who replaces CBS News longtime journalist Anthony Mason).
The changes will connect all of the morning shows together with some of the elements of its long running newsmagazine “CBS Sunday Morning,” currently hosted by former “Today” show anchor Jane Pauley.
The new show branding will also include the use of “Sunday Morning’s” sun logo and Gottfried Reiche’s trumpet music.
“All CBS News morning broadcasts will now be part of the same family, with a focus on original reporting and exquisite storytelling, connected by the sound of the iconic trumpet music,” CBS News president Neeraj Khemlani said in the announcement.
The first hour of the weekday broadcast will still be devoted to hard news and conversation, while the second hour will feature expanded feature reporting and human interests stories, which the Sunday show specializes in, as well as live interviews, arts and culture pieces from Mason, and Vlad Duthiers’ popular What to Watch segment.
The weekday show re-launched as “CBS This Morning” in 2012 with King, Charlie Rose and Erica Hill as anchors. Norah O’Donnell soon replaced Hill (now on CNN) and John Dickerson took over for Rose amid his sexual misconduct scandal. Jeff Glore also served a morning stint before transitioning elsewhere in the CBS News division. The Syracuse University alum currently host the Saturday edition with Dana Jacobson and Emmy Award-winning Michelle Miller.
Although it has gained some traction as a newsier alternative to its broadcast rivals throughout the years, the 57-year-old morning offering is still in third place in the ratings.
